Websites promote you 24/7: No employee will do that.
I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent. I strive for two things in design: simplicity and clarity. Great design is born of those two things.
Good design is obvious. Great design is transparent.
Most sites need to prevent breadth — many many pages that are organized cohesively. A site that presents a single webpage is unlikely to present sufficient depth of content to justify extensive SEO.
There is no such thing as a boring project. There are only boring executions.
It’s through mistakes that you actually can grow. You have to get bad in order to get good.
Your website is the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.
What separates design from art is that design is meant to be… functional.
If there’s one thing you learn by working on a lot of different Web sites, it’s that almost any design idea, no matter how appallingly bad, can be made usable in the right circumstances, with enough effort.
There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.
If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see it freshly anymore. You know too much. The only way to find out if it really works is to test it.
Think more, Design less
Content precedes design. Design in the absence of content is not design, it’s decoration.
Design is not just what it looks like and feels like. Design is how it works.
Digital design is like painting, except the paint never dries.
If there’s one thing you learn by working on a lot of different Web sites, it’s that almost any design idea, no matter how appallingly bad, can be made usable in the right circumstances, with enough effort.
Digital design is like painting, except the paint never dries.
If there’s one thing you learn by working on a lot of different Web sites, it’s that almost any design idea, no matter how appallingly bad, can be made usable in the right circumstances, with enough effort.
Think more, Design less
Good design is obvious.
Great design is transparent.
Most sites need to prevent breadth — many many pages that are organized cohesively. A site that presents a single webpage is unlikely to present sufficient depth of content to justify extensive SEO.
Content precedes design. Design in the absence of content is not design, it’s decoration.
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
Digital design is like painting, except the paint never dries.
If there’s one thing you learn by working on a lot of different Web sites, it’s that almost any design idea, no matter how appallingly bad, can be made usable in the right circumstances, with enough effort.
Think more, Design less
Good design is obvious. Great design is transparent.
Most sites need to prevent breadth — many many pages that are organized cohesively. A site that presents a single webpage is unlikely to present sufficient depth of content to justify extensive SEO.
There is no such thing as a boring project. There are only boring executions.
Good design is obvious. Great design is transparent.
Most sites need to prevent breadth — many many pages that are organized cohesively. A site that presents a single webpage is unlikely to present sufficient depth of content to justify extensive SEO.
There is no such thing as a boring project. There are only boring executions.
Good design is obvious. Great design is transparent.
Think more, Design less
Ideas, Creativity, Design
Creative and Passionate
Good design is obvious.
Great design is transparent.
Most sites need to prevent breadth — many many pages that are organized cohesively. A site that presents a single webpage is unlikely to present sufficient depth of content to justify extensive SEO.
Think more, Design less
Good design is obvious.
Great design is transparent.
There is no such thing as a boring project. There are only boring executions.
Think more, Design less
Good design is obvious.
Great design is transparent.
Think more, Design less
Ideas, Creativity, Design
Creative and Passionate
There is no such thing as a boring project. There are only boring executions.