Full Site 1 – Services | Wemplates Demo

Websites promote you 24/7: No employee will do that.

I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent. I strive for two things in design: simplicity and clarity. Great design is born of those two things.

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Think more, Design less

Content precedes design. Design in the absence of content is not design, it’s decoration.

The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.

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Think more, Design less

If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see it freshly anymore. You know too much. The only way to find out if it really works is to test it.

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Creative and Passionate

Your website is the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.

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If there’s one thing you learn by working on a lot of different Web sites, it’s that almost any design idea, no matter how appallingly bad, can be made usable in the right circumstances, with enough effort.